CareProvide Story
CareProvide was founded on a simple belief: families deserve better.
When our co-founder and CEO, Jill Kidwell, spent years caring for her husband through the progression of Parkinson’s disease, she experienced firsthand how difficult it can be to navigate the healthcare system. Every transition—from hospital to rehabilitation, from therapy appointments to life at home—required constant coordination. Finding reliable caregivers, communicating with medical providers, and ensuring everyone understood the plan of care often fell to the family.
Along the way, Jill met Jennifer Cua, a registered nurse whose clinical expertise, compassion, and unwavering commitment made an extraordinary difference in her husband’s care. Together they recognized that home care could—and should—be different.
They envisioned an agency where nursing leadership is involved from the very beginning. Where caregivers are thoughtfully selected, trained, and supported. Where communication is proactive, families stay informed, and care evolves as needs change. Most importantly, they believed home care should focus not only on helping people remain at home, but on helping them continue to live meaningful, connected lives.
Today, Jennifer serves as CareProvide’s Director of Nursing, leading our clinical oversight and supporting both clients and caregivers. Jill brings the perspective of a family caregiver who understands the emotional and practical challenges families face because she has lived them herself.
Together, they have built CareProvide around the principles they wished they had found during their own journey: personalized care, experienced caregivers, nurse-led oversight, seamless coordination, and genuine compassion.
Today, CareProvide serves older adults throughout Anne Arundel County with one guiding belief: exceptional home care is personal, coordinated, and built on relationships. Every decision we make reflects the experience that inspired our founding and our commitment to helping people remain safe, independent, and engaged in the lives they love.
That commitment is reflected in the way we care every day.
Why Families Choose CareProvide
Nurse-Led Care
Every client begins with a comprehensive nursing assessment, ongoing clinical oversight, and a care plan that evolves as needs change.
Specialized Expertise
From Parkinson’s disease and dementia to skilled nursing and end-of-life care, our caregivers receive specialized training to support complex needs.
InCIRCLE CarePartners™
When additional expertise is needed, we coordinate with trusted therapists, fitness professionals, home safety specialists, and senior living experts so families aren’t left managing everything alone.
Meet The Team Behind Your Care
A great care experience doesn’t happen by chance. It takes experienced people working together behind the scenes every day. From your first phone call to ongoing nursing oversight, scheduling, communication, and caregiver support, our leadership team is committed to helping clients and families feel confident, informed, and cared for.
Leadership Team
Jennifer Cua, RN
Founder & Director of Nursing
Jennifer leads CareProvide’s clinical team and oversees every client’s plan of care. She conducts comprehensive nursing assessments, provides ongoing clinical oversight, supports caregivers in the field, and works closely with physicians, therapists, and families to ensure care evolves as needs change.
“My goal is to help every client receive care that is not only clinically sound, but deeply personal.”
Jill Kidwell
Co-founder & Chief Executive Officer
After spending years caring for her husband through Parkinson’s disease, Jill understands firsthand the challenges families face when navigating home care. That experience inspired her to build an agency where families feel supported, informed, and never alone.
Today she focuses on CareProvide’s vision, client experience, community partnerships, and ensuring every decision reflects the values on which the company was founded.
The Team That Supports Every Client
Nykha de Leon
Chief Operations Officer & Marketing
Nykha oversees the systems that keep CareProvide running smoothly—from operations and quality improvement to marketing and community outreach. She helps ensure families experience responsive communication, consistent service, and a seamless experience from the first phone call onward.
Noelia Velasquez
Human Resources & Scheduling Manager
Noelia recruits, supports, and schedules CareProvide’s caregiving team. She works to match each client with caregivers whose skills and personalities are the best fit, while providing ongoing support to employees so clients receive dependable, consistent care.
Our Mission & Values
Our Mission
Inspired Care for a Meaningful Life.
We believe inspired care begins with knowing the person, guiding families with clinical expertise, and coordinating the right support as needs change. Through our INSPIRED™ Difference, we help older adults remain safe, independent, and engaged in the lives they love.
Our Philosophy
Care Families Can Count On—
Every Time,
In Every Situation
Families often reach out during a moment of change—a
concern about daily safety.CareProvide’s INSPIRED™ Framework reflects our
commitment to doing the right things, in the right way, at
the right time—so care moves forward with confidence,
not guesswork.
Individualized Care
Care begins with knowing the person—not just the diagnosis. Each care plan is shaped by detailed understanding of personal history, routines, goals and preferences.
Nurse-Led Continuum of Care from Day One
Registered nurses who provide ongoing supervision and clinical guidance—at no additional cost.
Specialized, Coordinated Care
Condition-focused support for Parkinson’s disease, dementia, and serious illness—coordinated with physicians, therapists, hospice and our InCIRCLE CarePartners™
Purposeful Onboarding & Transitions
For the first week, CareProvide’s Senior Caregiver delivers hands-on care, putting the care plan into practice and training the care team. She returns whenever new caregivers are introduced to ensure consistence and continuity.
Insight-Driven Care
Daily care notes as a source of insight—not just recordkeeping. We analyze them each day to identify emerging issues and to take thoughtful action.
Remain at Home, Wherever Home is
We help clients maintain safely, independence and dignity in the place they call home, whether home is a private residence, independent or assisted living communities.
Evolve as Needs Change
Care adapts as needs change—from companionship to personal care, skilled nursing, and around-the-clock support.
Dignity at Every Stage
From daily routines to end-of-life care, we honor each person’s values, privacy, and wishes—supporting comfort, independence, and respect throughout every stage of aging and illness.